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Add-on · Signal

Marketing that runs on your origination data.

Signal is Oritek's top-of-funnel add-on. Generic email and CRM tools can't see your deals — Signal can. Launch borrower landing pages, capture leads, and nurture them with campaigns that fire off real deal events, not guesswork.

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Why Signal

The marketing layer that knows your pipeline.

Because it lives inside Oritek, every campaign can react to what's actually happening in a deal.

Borrower landing pages

Spin up branded, program-specific pages that funnel straight into your intake.

Lead capture

Forms and embeds that extend the intake widget you already use — no double setup.

Triggered campaigns

Fire email and SMS off deal stage changes: new lead, action needed, approved.

Borrower CRM & segments

Group borrowers by program, stage, or source and message them the right way.

Referral & partner portals

Give partners a branded way to send deals in — with attribution tracked.

Campaign analytics

See which sources and campaigns actually turn into funded deals.

The difference

Native beats bolt-on.

A generic tool markets in a vacuum. Signal markets with the full context of your origination data behind it.

  • 01
    Event-driven, not scheduled

    Nurture reacts to real deal movement, so borrowers hear from you at the right moment.

  • 02
    One source of truth

    The same borrower record powers intake and marketing — no syncing two systems.

  • 03
    Attribution that closes the loop

    Track a lead from first touch all the way to funded, inside one platform.

Campaign trigger · New lead → Nurture
Deal eventstage = new_lead
→
Signal actionstart_sequence
Deal eventstage = action_needed
→
Signal actionsend_reminder
Deal eventstage = approved
→
Signal actionsend_congrats
How Signal works

Live in three steps.

01

Publish

Spin up a branded landing page or embed a capture form on your own site.

02

Capture

Leads flow straight into Oritek intake, tagged by source and program.

03

Nurture

Campaigns fire off real deal events until the borrower is ready to move.

Signal questions

Good to know.

Is Signal included, or an add-on?+
Signal is an optional add-on that attaches to any core plan. See pricing.
Do I need a separate marketing tool?+
No — Signal replaces the generic email/CRM stack for origination, and because it lives in Oritek, it can react to real deal events.
Can partners send referrals?+
Yes. Referral and partner portals let partners submit deals with attribution tracked end to end.
Signal add-on

Turn your origination data into demand.

Add Signal to your Oritek workspace and market with the whole pipeline behind you.

Request demoSee pricing